Privacy Policy
Introduction
Welcome To Alyfe. We are commited to protecting your privacy and personal data. This Privacy Policy describes how we collect, use, disclose and protect information when you use our mobile app , website or related services (collectively, the "Services").
By using our Services , you agree to this Privacy Policy. If you do not agree, please do not use our services.
Data We Collect
a. Information You Provide
- Account details (e.g. name, email, password)
- Subscription and payment info (processed via Apple, Google, Stripe, etc.)
- Profile preferences, user goals, or settings
- Messages or content you submit (support, feedback, user-generated content)
b. Information We Collect Automatically
- Device data: IP address, OS, device ID, browser type
- Usage data: session length, clicks, crash reports, preferences
- Location data (approximate, based on IP or device)
c. Cookies & Tracking Technologies
We use cookies, SDKs, and similar technologies to enhance functionality, personalize content, and measure engagement. You may control cookie preferences via your device or browser.
Legal Basis for Processing (GDPR)
If you are located in the EU/EEA, we process your personal data based on:
- Contractual necessity (e.g. to provide the Service)
- Your consent (e.g. for marketing, optional analytics)
- Legal obligations
- Legitimate interests, provided such interests are not overridden by your fundamental rights and freedoms
How We Use Your Information
We use your personal data to:
- Provide, maintain, and personalize our Services.
- Manage subscriptions and process payments.
- Send service-related messages and notifications.
- Respond to customer support inquiries.
- Improve functionality, features, and content.
- Ensure security and prevent abuse.
- Comply with legal obligations.
Sharing of Your Information
We do not sell your personal data. We may share information with:
- Authorized service providers (e.g., hosting, analytics, billing)
- App store platforms (e.g., Apple, Google)
- Legal authorities, if required by law or in the event of abuse or fraud
- Business transfers, if we are involved in a merger, acquisition, or sale of assets
All third parties are contractually obligated to handle your data in compliance with applicable laws.
Your Rights
Depending on your jurisdiction, you have specific privacy rights:
a. European Union (GDPR)
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Object to or restrict processing
- Withdraw consent at any time
- Data portability
To exercise these rights, contact: privacy@alyfe.ai
b. California Residents (CCPA/CPRA)
You have the right to:
- Know what personal data we collect and how we use it
- Request deletion of your data
- Opt-out of sale or sharing of personal information (we do not sell data)
- Non-discrimination for exercising your rights
To exercise these rights, contact: privacy@alyfe.ai
c. Singapore (PDPA)
You have the right to:
- Access and correct your personal data
- Withdraw consent for processing
- Request deletion in certain cases
For Singapore-based users, requests can also be sent to our designated Data Protection Officer at: dpo@alyfe.ai
Data Retention
We retain your data only as long as necessary for:
- Providing the Service
- Fulfilling legal and contractual obligations
- Resolving disputes and enforcing policies
When no longer needed, your data will be securely deleted or anonymized.
Cross-Border Data Transfers
Your information may be processed in countries outside your own, including jurisdictions with different data protection standards (e.g., the United States). Where required by law (e.g., GDPR), we implement appropriate safeguards, such as:
- Standard Contractual Clauses (SCCs)
- Partnering with providers certified under frameworks such as the EU-U.S. Data Privacy Framework
Data Security
We take appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, loss, or misuse. However, no system is entirely secure, and we cannot guarantee absolute protection.
Children’s Privacy
Our Services are not intended for use by individuals under the age of 13 (or under 16 in the EU, or the age of consent in your jurisdiction). We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. If material changes are made, we will notify you via the app or by email. Continued use of the Service after such changes constitutes your acceptance.
Contact Us
If you have questions or concerns about this Privacy Policy, or if you’d like to exercise your rights, contact:
📍 DLD International Pte Ltd
16 Raffles Quay
Singapore
For EU residents, you may also lodge a complaint with your local Data Protection Authority (DPA).
For Singapore residents, you may contact the Personal Data Protection Commission (PDPC).